MARKETING PROJECTS
Brief the design team and worked with cross-functional partners to execute special edition packaging that drove double-digit growth.
Evaluate the competitive landscape within a category to identify where a new brand can enter and steal share.
Analyze the brand’s performance versus its competitor in the key back-to-school drive period.
Develop and execute a content strategy supporting a non-profit client’s Give for Good Louisville fundraising campaign.
Simplify the copy and organize the information to make the website easier to understand and navigate.
Pitch to grocery retailers to expand a CPG brand’s share of shelf.
financial advising PORTFOLIO
Ghostwritten article about how to maximize after-tax returns through asset location.
Example of an edited article offering an assessment of the financial outlook at the end of 2024.
Example of an edited article explaining tariffs and their implications.
Example of an edited article and infographic evaluating the pros and cons of rolling over an employer-sponsored 401(k) to an IRA.
wRITING PORTFOLIO
A blog feature for Unite Kentucky evaluating the downstream consequences of a supermajority in the state legislature.
A reported feature for 1N5’s blog. 1N5 is a Cincinnati-based organization that works to prevent suicide by erasing the stigma of mental illness.
Case study about building a “minihood” for Live Near Friends Blog.
A wellness feature for 1N5’s blog. 1N5 is a Cincinnati-based organization that works to prevent suicide by erasing the stigma of mental illness.
A personal essay for 1N5’s blog. 1N5 is a Cincinnati-based organization that works to prevent suicide by erasing the stigma of mental illness.
Written to drive media awareness of new Unite Kentucky Super PAC.
