Work Examples

Brief the design team and worked with cross-functional partners to execute special edition packaging that drove double-digit growth.

Pressure-test the existing target consumer to inform the evolution of the consumer insight and brand positioning.

Evaluate the competitive landscape within a category to identify where a new brand can enter and steal share.

Analyze the brand’s performance versus its competitor in the key back-to-school drive period.

Develop and execute a content strategy supporting a non-profit client’s Give for Good Louisville fundraising campaign.

Simplify the copy and organize the information to make the website easier to understand and navigate.

Wrote press releases to drive media awareness of new Kentucky Super PAC.