MARKETING PROJECTS
Brief the design team and worked with cross-functional partners to execute special edition packaging that drove double-digit growth.
Evaluate the competitive landscape within a category to identify where a new brand can enter and steal share.
Analyze the brand’s performance versus its competitor in the key back-to-school drive period.
Develop and execute a content strategy supporting a non-profit client’s Give for Good Louisville fundraising campaign.
Simplify the copy and organize the information to make the website easier to understand and navigate.
wRITING PORTFOLIO
Blog feature for 1N5, a Cincinnati-based organization that works to prevent suicide by erasing the stigma of mental illness.
Written to drive media awareness of new Unite Kentucky Super PAC.
Case study about building a “minihood” for Live Near Friends Blog.
Blog feature for Unite Kentucky, a Kentucky-focused SuperPAC independent of parties working toward a Commonwealth where politicians are accountable to their communities, not special interests.
Blog feature for 1N5, a Cincinnati-based organization that works to prevent suicide by erasing the stigma of mental illness.
Pitch to grocery retailers to expand a CPG brand’s share of shelf.
Blog feature for 1N5, a Cincinnati-based organization that works to prevent suicide by erasing the stigma of mental illness.