ABOUT ME

I’m a brand manager by trade, and a writer at heart. For over a decade, I’ve helped develop and position brands from the inside out, leading innovation and marketing strategy in the consumer packaged goods (CPG) and spirits industries. Whenever there was a moment to spare, I drafted essays, dreamed up narratives, or scribbled down ideas when inspiration struck.

In 2024, I finally gave in to that creative pull. I left the corporate world to launch my own marketing consultancy to more authentically serve purpose-driven clients, while also carving out time for the work I love most: brand development, content strategy, and writing.

Today, I help brands build their strategy and tell their stories in a way that is both authentic and compelling. When I’m not doing that, you’ll find me pursuing my own writing projects, reading, running, or chasing after my three pups.

I have an MBA specializing in Brand Management from the Wisconsin School of Business and a Bachelor of Arts in Political Science from the University of Mary Washington. Before business school, I worked in the government consulting and non-profit industries. My wide range of industry experience gives me the ability to jump into new environments and quickly get up to speed on projects. With proven success leading cross-functional teams, brand positioning, agency management, and insight-driven product and brand development, I offer a broad range of support to my clients. If you would like to learn more, see my work examples, resume, and professional bio, or check out my LinkedIn.