ABOUT ME

I’m a marketer by trade, and a writer at heart. For over a decade, I’ve managed brands, product innovation, strategic partnerships, and positioning for brands including Horizon, International Delight, Breyers, Fireball, and Gallo wines. My favorite projects were consumer portraits, brand positioning statements, and insight development, which gave me the chance to combine my love of writing with brand building.

In 2024, I finally gave in to that creative pull. I left the corporate world to launch my own marketing consultancy focused on supporting CPG brands, financial advisors, and non-profits. Today, I help brands build their strategy and tell their stories in a way that is both authentic and compelling. When I’m not doing that, you’ll find me building my journalism portfolio, reading, running, or chasing after my three pups.

I have an MBA specializing in Brand Management from the Wisconsin School of Business and a Bachelor of Arts in Political Science from the University of Mary Washington. Before business school, I worked in government consulting and the nonprofit sector. My range of industry experience enables me to adapt quickly to new environments and hit the ground running on projects. With proven success leading cross-functional teams, brand positioning, agency management, and insight-driven product and brand development, I offer a broad range of support to my clients. If you would like to learn more, see my work examples, resume, and professional bio, or check out my LinkedIn.