Brand Strategy
Evaluated the existing consumer target and recommended consumer evolution.
Developed new brand extrinsics based on rich brand heritage and new consumer insight.
Brief the design team and worked with cross-functional partners to execute special edition packaging that drove double-digit growth.
Pitch to grocery retailers to expand a CPG brand’s share of shelf.
Analyze the brand’s performance versus its competitor in the key back-to-school drive period.
Evaluate the competitive landscape within a category to identify where a new brand can enter and steal share.
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