Brand Strategy
Evaluated the existing consumer target and recommended consumer evolution.
Recommended updates to brand extrinsics and core values.
Brief the design team and worked with cross-functional partners to execute special edition packaging that drove double-digit growth.
Pitch to grocery retailers to expand a CPG brand’s share of shelf.
Analyze the brand’s performance versus its competitor in the key back-to-school drive period.
Evaluate the competitive landscape within a category to identify where a new brand can enter and steal share.
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